Overview and History
TrueMed was founded by industry leaders who envisioned an alternative business model for local distribution – A dedicated, focused partner that will partner with a select group of small to mid-sized innovators and grow with them.
The company’s founders, Shmulik Berkovich & Arie Koren, have been leaders in the Israeli healthcare industry for many years, and are well known globally for their achievements. Both held multiple leadership positions at multinational pharmaceuticals before establishing their own respective companies which grew into some of the largest privately held organizations in the local healthcare industry.
The founders, along with the initial team of principals, set out to reinvent the local distribution model. They aimed to build an organization that will function as a long-term partner rather than a vendor, shift the focus from a product list to an integrated offering for specific medical conditions, and provide a holistic customer experience to healthcare professionals, patients, and their families.
TrueMed was established based on these principles, as a dedicated local partner for innovators that share our passion to change the lives of patients with serious, debilitating medical conditions, and their families.