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About Truemed

About Truemed

Overview and History

TrueMed was founded by industry leaders who envisioned an alternative business model for local distribution – A dedicated, focused partner that will partner with a select group of small to mid-sized innovators and grow with them.

The company’s founders, Shmulik Berkovich & Arie Koren, have been leaders in the Israeli healthcare industry for many years, and are well known globally for their achievements. Both held multiple leadership positions at multinational pharmaceuticals before establishing their own respective companies which grew into some of the largest privately held organizations in the local healthcare industry.

The founders, along with the initial team of principals, set out to reinvent the local distribution model. They aimed to build an organization that will function as a long-term partner rather than a vendor, shift the focus from a product list to an integrated offering for specific medical conditions, and provide a holistic customer experience to healthcare professionals, patients, and their families.

TrueMed was established based on these principles, as a dedicated local partner for innovators that share our passion to change the lives of patients with serious, debilitating medical conditions, and their families.

Vision, Mission and Values

Vision

TrueMed shall be the leading partner-of-choice for biopharmaceutical companies that develop specialty and rare disease therapeutics, for commercialization in Israel.

Mission

TrueMed will optimize the local opportunity for our partners by providing a best-in-class customer experience to patients, healthcare professionals, and payers, for therapies that address unmet medical needs or improve on current standard of care.

Values

Care We care about our patients and their care partners. We are dedicated to delivering innovative, meaningful therapies and services that can transform their lives.
Respect We respect all our partners. We believe in the value of long-term partnerships and we are honest and transparent so we can build and maintain trust and effective collaboration.
Integrity We will not compromise our integrity. Our reputation is critical to our ability to deliver on our promise to our patients and our partners. We will never compromise patient safety.
Excellence We take pride in what we do and what we stand for. We always plan to do it right the first time, and we quickly learn and adapt when we fail.

Leadership

Hi there! My name is

Moshe Alon, MD

Medical Information

Hi there! My name is

Shmulik Berkovich

CEO & Co-Founder

Hi there! My name is

Arie Koren

CEO & Co-Founder

Hi there! My name is

Rachel Kipnis

Deputy CEO, Head of Pharma

Hi there! My name is

Michal Nir

Chief Counsel & Compliance Officer

Hi there! My name is

Idan Berkovich

Director, New Products

Hi there! My name is

Osnat Tal

Head of Regulatory Affairs

Hi there! My name is

Shai Tejman-Yarden, MD

Director, Medical Affairs

Capabilities and Collaboration Models

TrueMed offers a complete & integrated local solution for our partners, from port to patient. We have the team and infrastructure across the complete value chain to ensure a successful implementation and contained costs.

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TrueMed is fully certified with key international standards: GMP, ISO9001, and ISO13485.

Click here to request additional information on our capabilities .

Support Services for Patients, Families, and Healthcare Professionals

At TrueMed, we believe that supporting the patients who need our therapies is a responsibility not an indulgence.

TrueMed’s support organization was designed to address the needs of the patients, the demands of the therapy, and the requirements of the innovator.

Our support team has been involved with many support programs for debilitating diseases and unique therapies. We understand what it means to the patient and their families to have the right support, and we take the extra step to help them.

Our approach is to develop and implement unique support programs for each relevant therapy, which are comprehensive, customizable, and actionable.

Click here to request additional information on TrueMed’s support services.

Code of Business Conduct

TrueMed operates according to the highest international and local business ethics standards.

Our compliance program ensures patient safety and ethical selling, while guaranteeing a safe, positive, and welcoming environment to our employees. The program is extensive and rigorous, covering all key elements of pharmaceuticals operations and processes, as well as organizational issues and employee safety.

The TrueMed Code of Business Conduct covers:

  • Pharmacovigilance
  • Interactions with
    • Healthcare professionals,patients,families and government officials
    • Business Partners
    • Vendors
    • Media
  • Occupational safety
  • Information security and patient privacy
  • Workplace behavior
    • Office code of conduct
    • Sexual Harassment

Click here to report any suspected violation of the Code of Business Conduct

Corporate Citizenship

TrueMed takes seriously our role in the world we live in, and our responsibility to shape it.

We are passionate about our mission to help patients and families living with serious medical condition, and we do so conscious of our impact on society and our environment.

Social Responsibility

TrueMed is active with several associations that advance the awareness for the needs of special populations and encourages its employees to take part in community activities.

Sustainability

TrueMed endeavors to minimize our impact on the environment. We source post-consumer materials as much as we can, and institute internal procedures to ensure that we reduce, reuse, and recycle whatever we can.